In its 2018 Spring Seller Update, eBay announced that it’s transitioning their marketplace to a product-based shopping experience where all listings for the same product are grouped together.
In the 2018 Fall seller update, eBay revealed the 88 categories for which catalog adoption is required By mid-September (see list below).
In this post, I’ll cover everything sellers need to know and do to ensure the shift towards a Product-based shopping experience doesn’t negatively affect your sales.
These are the topics this post will cover:
- Why is eBay making this change?
- What exactly is the new eBay product-based shopping experience?
- What is the eBay catalog?
- What eBay categories are affected by this change?
- Will this change apply to listings with all item conditions?
- How to associate your listing with a product from the eBay catalog?
- When will the new product-based shopping experience update take effect?
- Will sellers still be able to create their own listings?
- What if there’s incorrect product information in the eBay catalog?
- Will sellers be able to create a new product in the eBay catalog?
- Will sellers need to associate multi-variation listings to the eBay catalog?
- What will happen to your listings if you don’t associate them to the eBay catalog?
- How will the product-based shopping experience change listings ranking?
- What will happen to listings of unique / one of a kind products?
- How will the product based shopping experience impact your promoted listings?
- Who will lose from this update?
- Who will win following this update?