eBay Guaranteed Delivery is a clear comeback and eBay’s answer to Amazon Prime. People today not only want quick deliveries but they want to be sure that those deliveries will arrive on time – according to eBay, Guaranteed Delivery is the second priority to shoppers after quick delivery time. The move will include roughly 20 million items on eBay, a majority of which will not only be Guaranteed but also offer free shipping.
At present – 67% of eBay’s items already include free shipping and 63% are delivered in 3 days or less! (Source: TechCrunch)
According to former eBay Senior Vice President, Hal Lawton:
“While the majority of items on eBay already ship within 3 days or less, as well as for free, Guaranteed Delivery will give shoppers even faster delivery options and the confidence that their items will arrive on time.”
This means that Guaranteed Delivery just formalizes the facts on the ground and affords customers the confidence that their items will arrive on time meaning eBay isn’t really offering something which does not already exist. That said and even though eBay isn’t really investing money in rolling out this program it does come with a burden as they will reimburse the customer in a situation where the item does not arrive on time (more on this later). Either way, the twist in the plotline is that Guaranteed Delivery is completely free for both the merchant and buyer as opposed to Amazon Prime – that means that eBay just raised the temperature and that there is a new player in town.
Do keep in mind that Amazon Prime has been around much longer and that eBay Guaranteed Delivery is still in diapers. eBay’s Guaranteed Delivery allows sellers to offer same day handling and 1-3 day shipping meaning by my calculation the quickest a customer would get an item with this program is by the next business day. eBay does have a separate program called ‘eBay Now’ in conjunction with local stores who offer same day delivery – but again this is very localized and extremely limited.
- Amazon Prime 2 day delivery is available for 50 million items
- One day/same day delivery is available for 1 million items
- Prime Now 2 hour delivery is available for 25,000 items
The scope and speed of eBay’s program does not even begin to compare with what Amazon offers. Amazon has eclipsed eBay by a long shot and it would appear that eBay is using cheap marketing and rebranding tricks in order to compete with Amazon’s edge.
The real question is – will spinning circus tricks be enough to change consumer behaviour?
Only time and American shopper’s level of intelligence will tell.
Do read on to learn more about the Guaranteed Delivery program.