Building an eCommerce business is as much about failure as it is about success. In the last 2 posts I discussed our “Wins”. In this post I’m sharing the “Fails” – crucial eBay seller mistakes we did and how you can avoid them. (more…)
Looking retrospectively – It’s the accumulation of all the tactics together that creates the synergistic effect and raises the business above the competition, here are 4 more tactics we utilized to grow our sales beyond $100K/ month. (more…)
Our story starts out a few years ago when I was shopping around eBay for a GPS device. I ended up making a questionable purchase from an anonymous seller in China. The listing for the item had a formidable wall of text, mixed media font styles and colors, and even a smattering of kitschy pictures completely unrelated to the product being sold.
What was this disorganized mayhem?
It was not the item or the seller, but the listing itself that triggered my bias against purchasing this product. The phrase, “you get what you pay for,” ran through my head more than once. However, I bit the bullet and made the purchase because hey, it was cheap.