Amazon to many is the online manifestation of the American dream – a free, all-encompassing marketplace where people can sell their goods and make quick and easy cash and go on to build an ever-growing eCommerce business. People say to themselves: ‘It’s so easy, all I have to do is ship my items into Amazon FBA and they will take care of the rest’.
Spoiler alert: just like in a Hollywood movie where things can start out looking hunky dory and very quickly take a wrong turn, so too Amazon needs to be approached with caution. The most important thing to understand is that although Amazon can be a terrific place to make money and move merchandise – they are not your friend! Like every good business, they are looking out for their own interests and when a merchant’s interest contradicts that of Amazon, the latter will not hesitate to crush the little guy (that, unfortunately, is most likely you).
The goal of this post is not to demonize Amazon per se but to warn good, honest, hardworking people of the dangers they must be aware of when selling on Amazon. I will relay to you, two real life Amazon horror stories and provide you with insights and precautions you can take in order to avoid being victimized by one of America’s largest corporations.