The ‘About Us’ page though very typically overlooked is a critical pivot of your eCommerce business, be it an independent website or as part of an online marketplace such as Amazon. The reason why the ‘About Us’ is so crucial is that it is the face of your business, the story behind your product.
When you own a bricks & mortar store, you are able to greet customers face to face and let them know what makes your product unique. With eCommerce, we have lost that ability and must build a narrative for our brand with the tools at our disposal. One of the key tools is an ‘About Us’ page.
The three things you want to earn from people are their:
Once you have done that, you are more likely to turn a visitor into a shopper. Consider the following data: