Most eCommerce sellers start out on one platform, like Amazon or eBay. However, many sellers eventually move to multi-channel sales, regardless of their inventory size.
Selling on multiple platforms helps to protect your brand from shutting down completely in the event of account suspensions, a sudden change in rules, or anything else that could go wrong. Having buyers from different platforms is a safeguard against unexpected issues, as well as a boon for growth.
Going multi-channel will help you reach a wider net of buyers, establish your brand, and gain trust even if a buyer has never heard of you before.
However, switching from single-channel sales to multi-channel can complicate your operations. Sellers new to multi-channel order fulfillment often struggle with tracking sales across channels, keeping up with inventory in multiple locations, and tracking sales to consistently and quickly fulfill orders no matter what the platform.
Mastering your cross-channel order fulfillment will help you to cut costs, while improving customer satisfaction and ratings across channels.