In this post I am going to give advice to e-commerce site owners on how to advertise your online store for free. Many sites have a large advertising budget but at the same time you have folks who are building their site from the ground up and don’t have that kind of cash, if that sounds just about right then this post is for you!
There are many tactics which people use to drive traffic to their site for free such as:
- Offering valuable content on their website such as a professional blog
- Sharing their website on social media or sending out an email to their contacts
- Using the barter system otherwise known as ‘link sharing’ whereby you link to someone’s site and they do the same for you
- Spending time on communities that are related to their business offering useful advice and insights
I am going to focus on the latter as I believe that though this can be a time consuming and tedious strategy, it is the best way to establish yourself as an expert in your field and drive free targeted traffic to your e-commerce business.