In this post, I will walk you through:
- The most common customer service mistakes (these are the main reasons why your customer support most likely sucks):
- Customer response time
- Returns policy
- The Blame game
- Social Media
- Obsessions of a Policymaker
- Doing the bare minimum
- Under-training your CS team
- Never handling customer support issues
- Brand identity
- eCommerce customer support best practices:
- Embracing returns.
- Apologizing and compensating.
- Rules are meant to be broken.
Ultimately, this post will show you how to turn your customer support from the worst on planet Earth to the best in the galaxy 🙂