We’ve already mentioned how important it is to grow your business using the lean method, which basically means to treat your eBay business as an ongoing process and use testing to learn what works best. Then apply the winning tactics to all of your listings.
This week, we’re going to give practical tips for what exactly you should test to optimize your eBay listings over time.
To do that, we asked Aron Hsiao, one of the top analysts at Terapeak, to provide some insight into the process eBay sellers should apply to optimize their listings over time.
Tips to Help You Optimize Your Listings and Earn More Sales
Creating a professional, eye-catching listing that clearly communicates its message is important. So is keeping up your listing volume and managing the logistics of keeping all of your products listed, which can prove to be complicated at times. Even so, to climb to the top of your niche, more is often required.
The best online sellers keep tabs on what the data tells them about their listing strategies, and they use this information to improve their listings long after a product first appears in their inventory. The best sellers don’t just create great listings to begin with—they optimize their listings over time.
Is it better to place an image on the left or on the right? To include a product sizing guide or not? To use a larger typeface or a smaller one in your heading? To adjust the listing’s appearance for holiday sales or to play it straight throughout the year?