Reason #1: CUSTOMERS CAN BE A NIGHTMARE
It’s not easy to deal with customers. Many suppliers prefer to leave this job to the seller. Some suppliers are simply not good with providing customer support while others might not have sufficient language skills to do so.
Reason #2: TIME = MONEY
Customer support takes time and time = money. Some suppliers do the math and decide that they will take less margin on sales but save money on the customer support side and may make more money in the bottom line.
Reason #3: BE THE BEST AT WHAT YOU DO
E-commerce is getting more and more crowded from all directions:
- More sellers
- More suppliers
- More buyers
- More marketplaces (remember when we only had eBay and Amazon?…)
Specializing in one field becomes critical to success, the importance of focus cannot be overlooked when building your own business and, if you are supplying goods, focus on logistics and be the best in it instead of spreading the efforts in all directions and risking mediocrity.