These email templates played a major role in growing
our eBay business to over $100k / month,
and now they’re yours.
Our best suppliers.
Our most loyal customers.
Getting out of shitty situations on the verge of bankruptcy.
All of these – rely on getting somebody else to do something…
…they all started with an email or an eBay message.
Naturally emails alone are not enough to meet your best suppliers and win your best customers.
But a laser focused email, asking the right thing, from the right person, at the right time – can make a huge difference to your eBay business.
I’m often being asked for email scripts to approach new suppliers, ways to deal with problematic customers, change a negative feedback etc…
Today I’m going to share our best scripts, which have helped us with everything, from acquiring new suppliers, to understanding why our customers choose us to resolving hard situations.
10 Email scripts we used to grow our eBay business
Get inspired by the screenshots of the scripts below, or get the word-to-word scripts in a PDF format (That you can copy and paste from) using the form at the bottom of the post.
Acquiring new suppliers
1) Offering to expand them to international markets
One of the methods we used to get new suppliers was to offer to take their products to international markets and to do all the heavy lifting of – listing, design, translations, customer support in a foreign language etc. So the supplier would only need to drop ship internationally for us.
We would usually contact suppliers directly via eBay. Sellers tend to answer each and every message they get…
Use this script to offer a successful supplier to expand his business internationally –
Quick tip – use scheduling services like calendly.com to easily schedule calls, and avoid back and forth emails.
2) Offering to resell their products on eBay
Here is a script you can use to offer suppliers to resell their merchandise on eBay –
3) Scheduling to meet suppliers in an exhibition
One of the best ways to meet great suppliers is to get out of your comfort zone and meet them in person in exhibitions.
I wrote about how we visit exhibitions in this post – How we source awesome suppliers for our eBay business?
Every exhibition usually provides a list of exhibitors. Emailing a potential supplier sets the ground for a deeper, friendlier conversation at the exhibition!
At the exhibition:
You – “Hey, I’m Victor from our email correspondence”
Supplier – “Oh yeah! This opportunity really sounds exciting – tell me how it works!”
You get the idea…
Wining new customers
Building real relationships with you customers is critical for you to grow as a small business. The personal experience you can provide can never be imitated by giants like Amazon or Wallmart – this is how you can win customers that care more for professional and personal service than for the absolute lowest prices.
4) Asking customers what made them purchase from you
One of the most important questions you need to answer in order to build a successful business is – “Why do customers choose to buy from you?”
Most businesses just assume – “I have the best prices”, “My listings look great”, “I ship for free”.
We found that the best way to answer this question is to actually ask the customers!
With this eBay message, we kill two birds with one stone – We get valuable info AND we make the customers feel like they’re in good hands.
5) Asking for testimonials
You don’t really need 1000’s of customers feedback to show that you are making customers happy.
One personal, high-quality feedback can make a huge impact on your business.
Take a look at this users feedback about CrazyLister –
Here is a script you can use to ask your customers for a testimonial –
6) Asking what you can improve
You should always seek constructive feedback from customers. Directly asking them what you should improve is a great way to get improvement ideas for your business –
Dealing with “shit hits the fan” situations
Packages getting lost, products arriving damaged, post office going on strike – these are just a few examples of an endless possibility of things that can go wrong in your business.
By using the right communication, you can not only resolve the situation but actually win loyal customers for your business!
When you resolve a problem for your customer, they will be even happier than just having a smooth transaction with you – they will appreciate your efforts.
7) Resolving a lost / delayed package situation
8) Resolving a damaged product situation
eBay works because most people are honest. If you do good – people will do good to you.
And even if some customers scam you, when you look at the big picture – offering an outstanding customer experience will help you grow a sustainable, profitable business.
9) Asking to revise a negative feedback
Your reputation is EVERYTHING in eCommerce. You should always prefer keeping a stellar feedback profile rather than keeping a few bucks of profit.
When there is a problem with a transaction, do whatever you can to make it right with the customer – and ask him to revise a negative feedback if he left one for you.
10) When elements that are out of your hands go wrong
I previously wrote about – How our eBay Business Survived Losing $20,000 worth of packages.
This was the result of the Chinese postal service crashing during the Christmas rush.
I know of many businesses which did not survive and folded under the pressure of countless negative feedback and opened PayPal cases.
As soon as we understood the magnitude of the problem, we began proactively communicating with all relevant parties.
Here is what we emailed PayPal to gain some time to stop the flood of 30+ cases opened against us by angry customers –
As soon as we truly understood what was going on – that the packages were traveling around the world and were to eventually return to our suppliers in China,
We proactively emailed all the customers –
The amazing thing is that nearly 80% of customers preferred us to ship them a new package instead of getting their money back!
Probably because they got the feeling that they were dealing with responsible sellers.
How to apply this to your eBay business?
Feel free to use our scripts word-to-word, or get inspired and compose messages and emails of your own.
Use the form below to get a PDF with the scripts you are free to copy and paste.