“Many tools and services include active content in features added to an item description or your eBay Store, such as scrolling galleries, cross-merchandising widgets, drop-down menus and search-box functionality.”
“In 2017, eBay will limit use of active content in sellers’ listings and will provide more information about 2017 plans to limit active content later this year.”
What exactly is “Active Content”?
Common examples for active content are – “Scrolling galleries” of the sellers’ other items, live chat widgets, feedback widgets, search boxes, drop-down menus and more…
Why has eBay decided to ban the use of active content?
In October 2014, eBay defended its use of active content. eBay’s Lynda Talgo said, “After a recent review of our processes and policies, we believe the benefits of allowing active content to our customers outweigh the extremely low likelihood of being exposed to them.”
In simple words – eBay is going to ban active content to reduce the security risks on the marketplace and provide a better mobile experience.
How can you tell if you have active content in your eBay listings?
eBay refers sellers to this checking tool – make sure you select the correct eBay site. It will also check your listing for mobile friendliness.
Please note – If you have hyperlinks in your description, the checking tool will show you a warning, which is ok.
Hyperlinks are allowed by eBay but are restricted to certain policies, for example you cannot link to an external payment service.
eBay also offer a preview mode, where you can see how your listings will look & fill without active content –
“To use the tool, view your item page and click the preview option in the item description tab. This preview link is only visible to you, the seller. Buyers cannot see this option and previewing the item does not alter the description in any way.”
What are alternatives to active content?
eBay will not ban the features and widgets themselves, rather it will only ban certain technologies.
Scrolling galleries, feedback widgets, tabs etc.. are allowed for use, they will just have to use a non “active content” technology.
Most features can be created using CSS and HTML – which are not “active content”.
What do you need to do?
eBay has given sellers till June 2017 to adjust to the new changes, make sure that all active content removed till then.
If you are using third party listing solutions (Auctiva, CrazyLister, Inkfrog etc..), make sure your solution is to comply with the new policies in time.
What does this mean for CrazyLister users?
We’ve got you covered – CrazyLister is already 100% compliant with the “no active content” policy.
The “behind the scenes”
Image gallery and Tabs
CrazyLister’s Image gallery and Tabs features are using CSS technology which is a “non active content” technology.
- Rest of the features like shapes, images, backgrounds etc… contain no “active content” and are 100% compatible with the upcoming requirements.
eBay told the CrazyLister’s team that Youtube videos will definitely be supported, as the data shows that adding videos increases conversion and sales. eBay is currently working on figuring out how to support videos inside descriptions.
We are awaiting instructions on how to adjust the Youtube element to the new policies.
Embedded Youtube videos are fully supported till June 2017.
When does this new policy take effect?
eBay will ban the use of active content in listings starting from June 7th, 2017.
What will happen to active content after June 2017?
The active content elements and features in your eBay listings will stop functioning.
Don’t wait till the last moment!
As a small business you’ll always have more tasks than hands to do them, start revising your listings today to avoid having to urgently revise all of your listings at once in mid 2017!