Most of us sell on eBay for a profit. Some do it as a full time living while others as a side income. Nancy sells on eBay to save children’s lives. Building an eBay business is hard, you need to overcome many obstacles, sometimes fight windmills, deal with upset customers and the list goes on. Working on this post helped me put all of these struggles into perspective – for some people even having an…
eBay removed our top selling listing with well over 1000 items sold. Here is how we got it back to #1 on search results within 2 weeks.
Up till now we’ve discussed growing eBay sales by optimizing the items description, in this post I’m taking a deep dive into the art and science of writing a high-converting eBay listing title.
“A journey of a thousand miles begins with a single step” – Laozi
Our story starts out a few years ago when I was shopping around eBay for a GPS device. I ended up making a questionable purchase from an anonymous seller in China. The listing for the item had a formidable wall of text, mixed media font styles and colors, and even a smattering of kitschy pictures completely unrelated to the product being sold.
What was this disorganized mayhem?
It was not the item or the seller, but the listing itself that triggered my bias against purchasing this product. The phrase, “you get what you pay for,” ran through my head more than once. However, I bit the bullet and made the purchase because hey, it was cheap.