We’ve already mentioned how important it is to grow your business using the lean startup method, which basically means to treat your eBay business as an ongoing process and use testing to learn what works best. Then apply the winning tactics to all of your listings. This week, we’re going to reveal powerful eBay listing optimization tips that will win you more sales over time. To do that, we asked Dr. Aron Hsiao, one of the top…
eBay asked buyers in countless focus groups this question: “Which factors affect your decision to buy something on eBay?” The answers have changed over time, as you might imagine, but trust was always at the top of the list. In this post, I’m going to share eBay’s findings about how to earn trust, accompanied by our own insights.
Do you know the type of situations when you see a crowd of people and you feel an uncontrolled urge to join them and see the thing they are excited about? This is exactly what social proof is – “Put simply, it’s the positive influence created when someone finds out that others are doing something.” Aileen lee, Founder & Partner @ Cowboy Ventures
Our story starts out a few years ago when I was shopping around eBay for a GPS device. I ended up making a questionable purchase from an anonymous seller in China. The listing for the item had a formidable wall of text, mixed media font styles and colors, and even a smattering of kitschy pictures completely unrelated to the product being sold.
What was this disorganized mayhem?
It was not the item or the seller, but the listing itself that triggered my bias against purchasing this product. The phrase, “you get what you pay for,” ran through my head more than once. However, I bit the bullet and made the purchase because hey, it was cheap.